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Community Research Platform

iReach has built iReach Communities as a new and unique research platform for marketers and marketing specialists to communicate with their customers and prospects in ways that are familiar and natural to consumers. The hosted platform uses Quantitative and Qualitative research methods for structured and unstructured conversations between brand and product owners, internal stakeholders and consumers. iReach Communities also provides full community and panel management tools to recruit, engage and reward members and research participants.   Where Market Research meets Social Media iReach Communities uses a wide range of research tools and methods to engage with members. Rewards are calculated automatically to maximise participation and reduce administration overheads. The website can be branded uniquely to each Community.

Discussion Forum

DiscussionForumParticipants share opinions, comment on rich media, tag images and even test websites
Video Groups

VideoGroups
Video Discussion Groups and Instant Chat features are available for in-depth research
Idea Voting

IdeaVotingVoting allows for members to add ideas and earn votes to hit the top of the winning ideas list
Surveys and Polls

SurveysandPollsQuick Polls and Structured Surveys are fully supported as is Usability and User Testing
Website Usability

WebsiteUsabilityParticipants share opinions, comment on rich media, tag images and even test websites
Co-Creation

Co-CreationVideo Discussion Groups and Instant Chat features are available for in-depth research
Rewards and Prizes

RewardsandPrizesVoting allows for members to add ideas and earn votes to hit the top of the winning ideas list
Product Testing

ProductSampling mobile logoQuick Polls and Structured Surveys are fully supported as is Usability and User Testing
 
 

Branded Portal

branded customer iReach are experts in building Research Panels to support all types of Market Research Activities. The iReach Community Platform is customised and branded for each client and becomes the focal point for Research Engagements. The Branded Community can be made available to any or all Stakeholders and provides a wide range of Market Research tools to run regular research projects. iReach provide specialist resources for all phases to drive recruitment campaigns, tailor the Research Community Platform to each Customers branding. Once launched iReach can also provide support for on-going community engagement

Social Media Analytics

20121010-fullTo provide a true 360 degree view of Social Media Conversations iReach helps clients gain actionable insights into the market’s opinion of their brands and products. Using patent pending social media monitoring and analytics technology, iReach can dig deeper than measuring positive versus negative comments to fully understand sentiment and identify how and why Brand messaging is resonating (or not resonating) with the target audience. iReach will deliver the insights necessary to make critical business decisions such as knowing what customers like (and dislike) about Brands and Products.

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