In partnership with brand owners, iReach build a custom or branded Community Panel (or many Panels) of targeted participants, from internal team groups to external groups of consumers. This creates the foundation for research studies by allowing Brands to select or segment targeted groups, and have research based conversations with participants at a point in time, at regular intervals or over the course of a period of time.
iReach in partnership with Brands will build a Community Panel which is large enough to support research needs. Panels range in size from 500 to 5,000, which larger panels allowing for quantitative research as well as qualitative research across smaller groups. Blending a mix of research tools, panel management and social media techniques, iReach Communities is a unique solution to talk to your customers and prospects about key topics impacting on your brand, products and marketing activities.