Solutions

iReach HQ

Branded Communities

Team-3Social Networks create significant opportunities to harness online social conversations and listen to the ‘warts and all’ commentary on a topic, product or brand. What every social network shares is a common topic of interest or conversation that brings participants together; to contribute comments, content and experience with their social peers.

For many Brands, it is difficult to harness the power of such communities due to the ‘openness’ of such conversations. iReach has built a secure research platform to create and maintain research conversations with brand advocates, internal team members, stakeholders as well as target buyers in a secure, personalised and engaging way.

Community Panels

iStock_000025533698XSmallIn partnership with brand owners, iReach build a custom or branded Community Panel (or many Panels) of targeted participants, from internal team groups to external groups of consumers. This creates the foundation for research studies by allowing Brands to select or segment targeted groups, and have research based conversations with participants at a point in time, at regular intervals or over the course of a period of time.

 

iReach in partnership with Brands will build a Community Panel which is large enough to support research needs. Panels range in size from 500 to 5,000, which larger panels allowing for quantitative research as well as qualitative research across smaller groups.  Blending a mix of research tools, panel management and social media techniques, iReach Communities is a unique solution to talk to your customers and prospects about key topics impacting on your brand, products and marketing activities.

 

Stakeholder Research

12721391-businessman-with-glasses-and-books-on-library iReach Market Research has built a new research platform to create and maintain research conversations with brand advocates, internal team members, stakeholders as well as target buyers in a secure, personalised and engaging way

 

 

 

 

Power of Employees

iStock_000019904680XSmallPrioritize employee recognition and you can ensure a positive, productive, innovative organizational climate. Provide employee recognition to say thank you and to encourage more of the actions and thinking that you believe will make your organization successful.

 

 

 

 


Sponsored Conversations

Group of happy business people clapping their hands

Clients work with iReach analysts to create conversations that pose challenging and relevant questions to the community. iReach has developed a unique process to  maximise participation with each conversation.

Members begin to add their unique perspectives and expertise to the conversation by adding comments that clarify, challenge and respond to other insights. This becomes the core conversations of Social Media.

The conversation is launched and iReach Community members are notified via RSS feed, email and their own personal dashboard of the conversation.

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